Making private parts a global phenomena
Feeling Nuts was recognised as one of the largest social movements of this generation and by MTV for almost “breaking the internet”.
Over a billion people in 157 countries participated in the movement including including Ricky Gervais, Hugh Jackman, The Rock, Usain Bolt, Ed Shearen and Miley Cyrus. #Feelingnuts generated 1 new challenge every 5 mins.
Searches for testicular cancer have surged on Google and online conversation increased in line with the campaign's spikes of awareness.
#Feelingnuts has been spread & discussed on social media more than the Premier League, The X Factor & the launch of the iPhone.