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Limelyte was launched by Simon and Andrew Salter (one of Forbes 30 Under 30) following the brothers creating the largest social media movement of this generation #Feelingnuts, which as quoted by MTV "almost broke the internet".

We are building Limelyte to create and grow the most culturally impactful brands of the 21st century through content, experiences and partnerships.

Since then, lead by Simon and Andrew, we have helped Channel 4 bring millennials back to broadcast television with The Feeling Nuts Comedy Night hosted by Jack Whitehall and James Corden. 

We went on to sell out The O2 for the comeback of David Haye, which included the first ever LIVE VR boxing match, leading to revenues of £30m+. We created UKTV's Sports Destination on Dave TV which has broadcasted Heavyweight Boxing, British World Darts, Live Tennis and MMA.

We partnered with start-up Velocity to create Velocity Black and Velocity For Business, transforming the Travel and Experience Industry and resulting in growing revenues 24,000% in 18 months.

We partnered with Canongate Publishing and Benedict Cumberbatch to turn the art of letter writing into the hottest ticket in town, where the worlds greatest performers read historical letters in front of sold out audiences in London, Los Angeles and New York City.

We partnered with Rolls Royce to reinvent the luxury car for a new generation of drivers.

We partnered with Vero to build the most important social platform and partnered with The Southbank Centre and Kofi Annan to create Indaba X, showcasing the new black renaissance with performances from Mos Def, Femi Kuti, Adwoa Aboah, Akala and Morgan Freeman, with 2 more festivals on the way!

This year we are developing a platform to democratise the art market, re-launching Johnnie Walker, building an early stage VC digital investment platform, launching the pioneering slaughter-free meat brand and growing our own underground mushroom tea wellness brand.

Limelyte has transformed the revenues and market share of its partners through its platform of culture, experience and influence. It has helped its partners collectively reach and engage with over 2 billion people across 157 countries and generate revenues in excess of $250m and counting.

Our story is about building the most culturally impactful brands of the 21st century and, the most exciting thing is, we’ve only just scratched the surface.